A marketing, communications and branding leader with demonstrated success conceiving and implementing successful marketing communications, public/media relations, customer service and quantifiable messaging/branding campaigns, Bruce Mendelsohn is currently Director of Communications & Outreach for the Bernard M. Gordon-MIT Engineering Leadership Program (http://web.mit.edu/gordonelp). He also shares responsibility for communications and outreach activities related to the worldwide CDIO Initiative (www.cdio.org). With more than 15 years of national-level communications expertise in law enforcement, business, non-profits, and the U.S. government and military, Mr. Mendelsohn has written, placed and been interviewed for stories in TV, radio, and newspapers throughout the U.S. Mr. Mendelsohn researched and crafted a report to the U.S. Congress in support of a national plan to transform Federal detention management functions and operations; promoted the beloved national crime-fighting icon, McGruff the Crime Dog; and helped plan and implement the $80 million campaign to build the National Law Enforcement Museum.